That's a risk that PR professionals ought to consider when promoting a new attraction. If not, what's the point?) But what happens when too many press releases build anticipation beyond the level a new ride or show can deliver? (Or, at least, its publisher hopes that it does. Each press release and blog post build anticipation for a new attraction. This is the latest droplet of information about the ride to trickle from Disney World's PR team over the past months. One of the coaster trains dropped from the ride's station and ran under its own gravity-powered momentum. Disney Imagineers conducted their first "drop test" of the family coaster that will complete the Magic Kingdom's "New Fantasyland" when it opens in the spring.
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